Stop Overpaying for Google Ads

Eliminate the ‘Smart Bidding’ tax. We provide the infrastructure for advertisers to slash CPA and the automation for agencies to scale operations without increasing overhead.

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Tooling Designed to Eliminate Waste Automatically

We deploy a proprietary layer of automated guardrails designed to eliminate platform waste and enforce strategic intent across every auction.

Don’t let competitors drive up your brand costs. Our bid optimizer keeps you on top for the lowest possible price.

Stop paying for keywords Google thinks are relevant. Our matching filter ensures you only bid on what converts.

Automated notifications for swings in campaign metrics, disapproved ads, and more to ensure campaigns are consistent. Keeps teams focused on improving campaigns, not just spot checking performance.

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Our mission is to bring the power back to advertisers

Google Ads has become more and more nebulous over time – with “close variants” making it more difficult to bid on the search terms you want, and “smart bidding” making it difficult to control costs. We put a stop to that.

Google Ads Solutions Built by Specialists

We don’t just manage ads. We built this platform to take the guesswork out of Google Ads. By codifying years of practical, full-funnel campaign experience into automated tooling, we’ve created a system that solves optimization challenges at a scale no human team could match.

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Hi, I’m Jason

Founder of Sentinel Search

Engineering Logic. Marketing Results.

“I didn’t want to build just another agency. I wanted to build a logic-driven engine that gives advertisers back the control they lost to ‘black-box’ algorithms.” – Jason Kashyap, Founder

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Proven Results to Decrease Cost per Lead

Capitalize on the lower cost per click (CPC) of a broader match type, and automated filtering to result in a lower cost per lead. Not to mention, better lead quality by actually keeping your account focused on bidding where you want.

Brand Defender

Automated Brand Defense Engine

Stop losing budget to aggressive competitor bidding. Our proprietary scripts monitor your brand space daily, adjusting bids to maintain the #1 position at the lowest possible CPC.

Result: 32% Decrease in CPC

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Add Negatives to Filter Out Irrelevant Queries

Google’s not-so-close variants can burn a lot of money “learning”. We deploy a filtering layer that automatically identifies and negates low-intent queries before they eat your budget.

Result: 52% Increase in return on ad spend (ROAS)

Anomalies Detected
Stop Investigating and Have Anomalies Sent to You

Fluctuations in data can come out of nowhere for a variety of reasons – landing pages change, keywords or ads can get disapproved, etc. Get those anomalies sent to your inbox so you can address them before performance is impacted.

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Dominate the Search Engine Results Page (SERP) as Cheap as Possible

Proprietary tooling adjusts bids daily allowing you to maintain a high impression share on brand for 30% less cost per click. As with all of our tooling – this gets better over time.

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Low CPCs and Precision Targeting are the Perfect Combo

The filter removes keywords like competitors that can drive up costs. The broader match type has a lower CPC, and with automated filtering, we can spend all of the budget on queries we want to bid on, not what Google ‘thinks’.

All Services

Plug-and-Play Solutions for Advertisers and Agencies

Strategic Capital Deployment

Protect your margins from the inherent biases of platform automation. Our infrastructure allows you to reclaim control over your search spend, ensuring your budget is allocated toward high-fidelity intent rather than platform-driven waste.

  • Automatically caps CPCs when competitors aren’t present, preventing Google from “testing” higher price floors on your brand.
  • Real-time adjustments to maintain top-of-page visibility while minimizing the “Brand Tax.”
  • Scripts adjust daily to react to aggressive competitor entry immediately.

Automate Daily Optimizations to Ensure Quality Management

Balancing agency growth with limited specialist bandwidth is a constant challenge. Our automated tooling handles the daily, mundane optimizations so your team can focus on high-level strategy and client relationships.

  • Automate the Day-to-Day: Take repetitive tasks off your specialists’ plates with scripts that make intelligent daily changes based on the previous 2-3 days of data.
  • Hands-Free Performance Gains: Seamlessly improve your clients’ cost per conversion and make their brand campaigns as efficient as possible without manual intervention.
  • Safe, Continuous Learning: Deploy algorithms that naturally learn and optimize over time, backed by strict bid caps to guarantee campaigns never overspend.

Contact Us to Get Started

Send us a message and we’ll reach back out to set up a walk-through of the tooling and how we can help improve your campaigns.

Ready to Take Control of Your Google Ads?