Fully Automated
Tooling reviews data and adjust bids automatically daily, so you don’t have to think about it.
Cost-Effective Pricing
We put our money where our mouth is. If you don’t save money in the testing phase, you don’t pay anything.
Lowest Possible CPC
Beat Google’s “smart” bidding and beat manual CPC with automated adjustments.
Solving Brand Keyword Collision
Marketing a platform like Lob presents a unique challenge: the brand name shares high search volume with generic terms like “tennis lob” or “lob haircut.”
By deploying our Brand Bid Optimizer, we are able to bid the minimum required to ensure minimal waste. The result? A massive reduction in wasted spend while maintaining brand impression share.
-45%
Lower cost/click
–48%
Lower cost/conversion
+12%
Increased Impression Share
How it works to reduce your brand costs
Our tooling looks at the competitor bids for every brand term daily
Where we’re losing impressions to a competitor, bids are automatically adjusted by small margins
Over time, the tooling automatically dials in the minimum bid
Here you can see over time the experiment (tool) reduced the CPC significantly (solid green line) while maintaining a similar impression share (dotted green line) as conservative manual bids. This tooling experiment resulted in a CPC of $2.04 on week 13, while the control was at $4.07, almost double the cost.
This is real data – not a fluff image made for a website.
About You
getting set up is quick and easy
connect accounts via mcc
You send us your 10-digit Google Ads client ID, and we send you a request via our My Client Center (MCC). This takes just a few minutes.
set up a split test
We set up a 50/50 split test on your brand campaign so you can see the impact of the bidding algorithm. This takes no more than 15 minutes.
Set up scripts to deploy at mcc level
The scripts will be deployed from our MCC, you will be able to see changes in the change history. You start saving money on day 1.
conclude experiments and deploy
You save money on 100% of your brand spend.
start saving on brand campaigns
Contact us to get set up.