Fully Automated
Automatically negate Google’s “close variants” and let your keywords match the search queries you’re actually bidding on and what’s valuable to your business.
Better Lead Quality
Not all conversions are created equal. Especially in search, one keyword can change the intent of a phrase. Google is incentivized to show your ad regardless.
Lower Cost/Lead
The improved control results in a much lower cost per lead (-30% or more). Controlling the searches also helps improve quality score by showing ads related to your landing page.
Tested in multiple campaigns in varied industries
This product feature is a cornerstone of our tooling, and has been tested rigorously across several industries and multiple campaigns including competitive verticals like dentistry and law.
The results consistently showed decreases in cost/lead. The results have shown a lower CPC because of automatically negating high cost terms like competitors, and a lower cost/lead than exact match.
-30%
Lower cost/conversion
–17%
Lower cost/click
+52%
Conversion value/cost
How it works to improve your campaign efficiency
Automatically scours the search terms report daily
Finds search terms that are not aligned with the keywords in the campaign
Negates irrelevant queries automatically, getting better over time
One of the benefits of this approach is it capitalizes on the lower cost of a broader match type and keeps costs low by removing expensive, irrelevant queries. The results are a 30% decrease in CPC while keeping conversion rates high,
About You
getting set up is quick and easy
connect accounts via mcc
You send us your 10-digit Google Ads client ID, and we send you a request via our My Client Center (MCC). This takes just a few minutes.
set up a split test
We set up a 50/50 split test on a couple of your nonbrand campaigns so you can see the impact of the matching filter. This takes no more than 15 minutes.
Set up tooling to deploy at mcc level
The tooling will be deployed from our MCC. You will be able to see changes in the change history. You start saving money on day 1.
conclude experiments and deploy
You start filtering out the not-so “close variants” and saving money.
regain control over your paid search ads
Contact us to get set up.